Joan Tintor has uncovered a little gem of insight in the Globe's Report on Business Magazine. It highlights some of the challenges of MSM in an interview with ex-Star editor Giles Gherson.
As I have previously stated, I have to be careful what I say about the Star due to familial connections, but the bias is right there in black and white. However, Gherson feels that he adhered to the Atkinson principles, and that the decision was due to political reasons more than anything else.
What I find interesting is how the newspaper industry still measures success according to subscription rates. Gherson seems to be suggesting that MSM needs to move into a more multiplatform approach to news delivery as subscription rates for the "broadsheet newspaper" continue to fall in this electronic, tree-conserving age.
This is where blogs are light-years ahead. Instead of feeling threatened, MSM should try to update their approach. They need to look at more innovative methods of acquiring revenue, such as through increased on-line advertising, etc.
There's no turning back now.